About Us
We are a close-knit team of researchers and cultural interpreters. We work closely with our clients to ask better questions, challenge assumptions, and uncover what truly matters.
The “U” in Uism
User Centric
We place users at the heart of everything we do.
Unique
We challenge the obvious to find what truly matters.
Unity
We work as your integrated partner, from insight to action.
Our Team

Yuki Asakawa

Mei Sato

Naoto Aizawa

Rinako Kanaya

Ross Miller

Michio Itasaka

Tetsuroh Takayama

Yutaka Andoh

Kazuo Shibuta
Decoding UX Through Philosophy
Our blog is where we challenge standard industry thinking. We look beyond psychology and behavioral science, returning to philosophy to rethink user experience at its roots.

René Descartes
Methodic doubt reminds us that good UX research starts by questioning what we think we already know about users.

Henri Bergson
“Duration” helps us move beyond isolated touchpoints and see experience as a continuous flow over time.

Martin Heidegger
A lens on how seamless UX disappears from awareness, and how friction suddenly reveals the product’s presence.

Friedrich Nietzsche
The “Overman” asks whether AI should do more than make things easy, challenging UX to design for growth, mastery, and human potential.
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